To celebrate summer and spark nostalgic campfire vibes, HelloFresh partnered with Mike’s Hot Honey on a limited-edition S’mores on Fire bundle—pairing spicy-sweet s’mores with custom HelloFresh meals.
 
I led the photography art direction, designed the printed insert included in the box, and oversaw the microsite execution with an external agency to ensure brand consistency.
 
The campaign was featured in Business Wire and generated strong engagement for both brands.