Factor Whey Protein Launch

Factor has quickly become one of the leading ready-to-eat meal kit services, providing delicious chef-prepared meals for a wide range of lifestyles. In 2024, Factor has begun to step into the supplement space, launching its first every whey protein, an exciting gateway to products outside of their meal offerings.

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Keeping this in mind, along with Factor's bold branding, I designed and art-directed the launch email and photography, implementing natural materials and dramatic shadows to create depth within the imagery.